Since 2000, the lead generation industry for attorneys has benefited from an attention shift.
An attention shift by prospects moving from traditional media types to the internet and social media.
Over the years, providing victims with an immediate solution right after they have suffered an injury has become easier and easier.
And 2020 is no exception.
In fact, it’s getting ridiculously straightforward to find MVA prospects consistently.
Why is it then, that consistency of lead flow is becoming an alarming issue?
See, 80% of most lead vendors out there come from Google Ads, it's the “traditional way” of generating leads.
Here’s what your lead vendor doesn’t want you to know.
Since 2016, the Google Ads PPC market has recorded the highest number of marketers on the platform(lead vendors included) and their numbers are still growing today.
This is shown in the graph below: